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AIMAS is a ready to wear fashion label established by the renowned Fashion Entrepreneur Tayo Shonekan. Derived from the native name of her maternal tribe, Aimas, the culturally eclectic brand has since grown, seamlessly integrating class and elegance with functionality.
AIMAS as a brand believes that fashion is not just about clothing, but also about a narrative. Her enduring inspiration is hinged on the philosophy of using fashion and style to capture the essence of Africa’s rich cultural diversity, its artifacts, heritage and history, compelling us to interact with diverse tribes and tradition as a new way of creating fashion. Crafting designs from art forms has always been core aspects of AIMAS’ creative expressions.
Tayo’s creative vision and passionate exploration for fabric inspired by African artistry and classic innovation remains her distinct trademark. She believes that every creation of hers should be fashionable, functional, simple and elegant.
AIMAS boasts of an array of beautifully crafted designs inspired by vintage African influences, which endorses the concept that her designs goes beyond production of clothing and accessories, but is an attempt to capture her culture in definite symbols.
AIMAS’ product lines are widely varied, from her high-end luxury items to the more classic elements, all handcrafted with sophistication and function. The brand produces clothing, accessories, home and lifestyle products for women, men, kids and teens.